Last updated: April 2026 — James Whitfield, Bfm Media
Bfm Media, a website owned and operated by James Whitfield, is dedicated to providing comprehensive and unbiased reviews of non-Gamstop casinos. As part of this service, Bfm Media may earn commissions from certain casino operators when users click on affiliate links and subsequently sign up or make a deposit with those operators.
It's important to note that the reviews and recommendations provided by James Whitfield on Bfm Media are entirely independent and unbiased, regardless of any affiliate relationships. James has extensive experience and expertise in the online gambling industry, and his primary goal is to provide his readers with reliable and trustworthy information to help them make informed decisions.
Bfm Media's review process involves a thorough examination of various aspects of each casino, including but not limited to game selection, bonuses and promotions, customer support, payment methods, and overall user experience. James Whitfield also takes into account the casino's reputation, licensing, and compliance with regulatory bodies to ensure that his recommendations are safe and reliable for his readers.
Affiliate links are special URL links that are used to track referrals from one website to another. When a user clicks on an affiliate link and subsequently takes a specific action, such as signing up or making a deposit, the referring website (in this case, Bfm Media) may receive a commission from the website being referred to (the casino operator).
Bfm Media's affiliate relationships with casino operators are established through formal agreements. These agreements specify the terms and conditions under which commissions are earned, including the specific actions that trigger a commission (e.g., new signups, deposits, etc.). It's important to understand that these affiliate relationships do not influence the editorial independence or objectivity of James Whitfield's reviews.
Bfm Media is committed to maintaining the highest standards of editorial integrity and objectivity. James Whitfield's reviews and recommendations are based solely on his extensive knowledge and experience in the online gambling industry, and he never allows affiliate relationships to compromise the honesty and transparency of his content.
James Whitfield, the founder and owner of Bfm Media, has been actively involved in the online gambling industry for over a decade. He holds a degree in Computer Science and has extensive experience in website development, search engine optimization, and digital marketing. James is also a certified gambling expert and has been a regular contributor to several industry publications and forums.
By disclosing this information, we aim to ensure that our readers fully understand the nature of our affiliate relationships and can trust that the reviews and recommendations provided on Bfm Media are truly independent and unbiased.